
Reuland Electric, long-time producer of an extensive array of stock and custom motors, has made significant expansions to its manufacturing facilities across the USA. The moves further position its capabilities as a vertically integrated supplier serving the growing trend toward electrification of industrial power for applications such as elevators and cranes, infrastructure, manufacturing, marine, heavy equipment and military/defense.
With an 85-year history in the motor business, Reuland today operates four large manufacturing facilities. Three are in Southern California located at La Verne, Brea and City of Industry, and a fourth is in Howell, Michigan. There is also a facility in Cincinnati, Ohio for high-speed sales and applications engineering.

The product lineup includes a wide range of both AC and DC motors including permanent-magnet and inductive topologies. Now, through expanded operations in California and Michigan, it has strengthened its vertically integrated manufacturing network, achieving increased production speed and enhanced quality control at every stage of the electric motor lifecycle, reports the company. The results are shorter lead times, higher consistency and greater flexibility for custom electric motor applications.
By expanding and modernizing the four key production facilities, Reuland now controls nearly every step of the electric motor manufacturing process from aluminum castings and CNC machining to stator winding, motor assembly, and performance testing and service.

La Verne is the USA headquarters and the cornerstone of its electric motor manufacturing and applications engineering operations. The facility specializes in advanced motor winding technology, precision motor assembly, and engineering-driven production, supported by a fully upgraded electric motor test laboratory.
Recent investments include a new layout optimized for motor winding and assembly efficiency, conveyor systems that improve manufacturing flow and reduce handling time, a new Spray Tech paint booth and curing oven for consistent motor finishes, a new test lab with a regenerative dynamometer for electric motor testing, and expanded electric motor service and repair capabilities. Outcomes include electric motor lead times reduced to 4–6 weeks, greater quality control and repeatability across motor builds, and faster engineering changes and custom motor builds.

The facility at City of Industry facility operates a complete aluminum green sand foundry dedicated to producing electric motor frames, end bells and structural motor components. Operations there include in-house pattern design, prototyping and aluminum casting. Key upgrades include a high-capacity sand silo with a precision metered feed system supplying up to 20,000 lbs of green sand per hour, also a new 120-lb bottom-pour aluminum system for faster, cleaner, and safer casting.



Recent improvements at the Brea plant include additional CNC machining centers with planned 5-axis machining expansion, improved tolerance capabilities that eliminate secondary grinding operations, new programming and process enhancements delivering up to 50% faster cycle times, plus expanded staffing and second-shift capacity to increase motor production throughput.

Howell is the center of Reuland’s most advanced electric motor, brake and motion control capabilities. This facility produces motor laminations, stator cores, rotors, complete electric motors, magnetic brakes and fluid couplings while also serving as headquarters for product engineering and motor R&D.

Recent investments there include a new electric motor test lab with a 500 HP dynamometer, expanded motor winding, assembly, and service operations, new CNC machining and lamination stamping equipment, a dedicated electric motor R&D and prototype development center, along with continued growth of the engineering team to accelerate innovation.
As previously reported in Magnetics Magazine, Reuland was recently acquired by Oncore Motor Group, headed by Grant Bibby, CEO.
